By now, my friends and family have become used to my regular raging as we drive past The Center on Windsor Street. I have nothing against the mission of this “hub of openness fostering community and collective growth”, but regarding their name…COULDN’T THEY HAVE SPELLED IT THE CANADIAN WAY?
The other industry in Canada that seems to have a love affair with American spelling is the vaping industry. There are a lot of vape shops that have popped up in the last few years, and the majority of them seem to prefer the American spelling “vapor” over the Canadian “vapour”, at least in Nova Scotia and PEI.
(Props to the Vapour Spot and the Vapour Trail for providing us a place to preserve our national linguistic identity while stocking up on e-cig juice!)
I don’t think there’s a secret American-led conspiracy to get rid of Canadian spelling conventions, nor do I blame “kids these days” or the “horrible ‘grammar’ teaching they receive in schools”. I tend to agree with Shuttleworth (2012), that computer language settings play a very influential role in people’s, especially students’, exposure to and familiarity with spelling conventions. The default language on many Canadians’ computers is American English, and unless they have an interest in language or Canadian English, many never change these settings. So when Microsoft Word underlines colour (or vapour!) with those dreaded red dots, you’re probably just going to change it to color ( or vapor!) and move on.
But I do think there is a cumulative effect, and for many who don’t take a particular interest in the continuing use of Canadian spelling, the more you get used to seeing a word spelled a certain way, the weirder it is to see it spelled differently. Will the Vapour Trail eventually change their name?
Also, the fact that an update to the Canadian Oxford Dictionary is years overdue does not help.
(I suppose I should also stop assuming that before making a big decision such as choosing your company’s name, or having a large expensive sign printed, business owners stop and think and perhaps get someone to proofread things. Though of course, some companies do misspell their name on purpose. )